JR Lighting, Inc. is a full service company, which rents and sells
lighting and grip equipment to the film and television industry.
It was established in July 1991 by James “JR” Reid and
Mary Skrenes and incorporated on June 18, 1993.
It began because
JR had designed and built a fluorescent interior “Car Kit”
that plugged into a cigarette lighter, which he rented upon occasion.
JR’s true love was lighting for film. Mary wondered why he
didn’t do more Gaffing. He said he needed gear. She said,
so let’s buy gear. So, they bought a truckload of equipment
from his, then retired Gaffer (and mentor), Jim Blair.
The original
intent was to do local commercials around Vegas. The company bought
a used 5-Ton truck. JR and his Best Boy, Tom Reynolds retrofitted
a lot of Jim Blair’s older style lights. Everyone continued
to work their “day jobs”. All rental income was spent
on new equipment. Renting the first dolly from JL Fisher accelerated
the growth of the company. Soon followed associations with CineMills,
Mole Richardson, Kino-Flo, Chimera and American Grip. JR and Mary
had to quit their day jobs.
Today, JR Lighting
has grown to be the largest Production Rental Company in Nevada.
It has changed and adapted to the special needs of its clients.
It now includes movie quite generators, all expendables, production
supplies, crew gear and a large selection of support products for
Professional Photographers, with ProFoto and Speedotron Strobes,
backgrounds, seamless, tripods, umbrellas, etc.
Our primary
clients are ad agencies and production companies that produce local
and national advertising, films, television shows and occasional
music videos. Although we shoot predominantly in and around Las
Vegas, Red Rock and Valley of Fire, our market area also includes
Utah, Arizona and California.